Web Analytics Integration

Web Analytics is all about using data from your website to improve users' experiences (UX) and boost the site's performance. This means setting goals, gathering and checking data, and then making choices based on what you find.

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Valuable data is the intersection between your brand and its customers

Data-driven decision making

It is much easier to make the right business decisions with evidence supporting the claim for change or adjustments.  The evidence comes directly from well set tracking, that then is packed into easy-to-understand monthly reports. 

Performance optimization

Improve your reporting and tracking, work with data to see what’s working, and make the most of your customers' experience by using real user data with professional analytical tools.

Accurate Business Data

Keeping track of data that follows privacy laws means you won't have to stress about mistakes. Our solid data management helps build trust with users and gives you reliable insights, which can lead to real business growth.

Our Structured Approach

Through this approach we're able to collect and utilise all the analytics your business may be missing out on

Tool Integration

Tool integration consists of taking the stack of right web tools for your business and setting them up accordingly. They are different softwares that are crucial to keeping track of important business conversions such as phone calls, emails and online forms. However, it goes deeper than that, and the user interaction, the length they spent on the website, and where they have clicked all takes accountability for improving the actual converisons.

Google Tag Manager (GTM) and Google Analytics 4 (GA4) are just the tip of the iceberg. CallRail track all calls and tools such as HotJar or Microsoft Clarity are essential for conversion rate optimization (CRO).

BI System Configuration

Business intelligence tools, or BI tools, help you make sense of your data. They show you trends and insights so you can make better choices for your business. These tools also help spot patterns in all the data your business gathers over time.

The most common are Microsoft Power BI and QlikSense. However, the Umbrella data team loves dealing with big sets of information and is ready to scrape, integrate and process any size of data

Extract, Transform, Load (ETL) 

Good ETL (Extract, Transform, Load) processes are key to making the most of big data. Our integration services help combine different data sources easily, making sure the data flows well across platforms and is processed accurately and efficiently. With our big data consulting, companies can improve their ETL pipelines to fit their business goals.

Optimization Recommendation Reports

Reporting is key when it comes to dealing with any sort of data, be it big or small. Our team follows quarterly reporting as it is an industry norm, however, if the business requires a more frequent cycle of reporting, then it will be done. We gather and sort your data from different sources and turn it into useful information. With Data Science tools, we look at your data to find important insights and show them in easy-to-understand dashboards.

This way, you can make smart decisions, improve your performance, and spot new chances to grow.