Tools & Hardware – From Slow, Outdated Site to High-Converting E-Commerce Powerhouse

Author
Timofey Lotarev
Published
June 4, 2025
Last Updated
June 4, 2025
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Client Background
Tools & Hardware EU, a leading supplier of industrial tools and equipment, was struggling with an outdated, slow website that couldn’t keep up with their growing inventory. Key issues included:
• Poor Performance – Slow load times frustrated users, hurting engagement and sales.
• Inventory Management Problems – Their ERP system wasn’t syncing properly with the website, causing stock mismatches.
• High Cart Abandonment – Weak CTAs and a confusing checkout process led to lost sales.
• SEO Risks – A redesign could have hurt their rankings, but maintaining visibility was critical.
  1.  Full Website Redesign
    • A modern, user-friendly interface with intuitive navigation.
  2. Implemented Tracking
    • Installed Google Tag Manager (GTM) & Google Analytics 4 for real-time insights into user behavior, traffic sources, and content performance.
  3. 70%+ Page Speed Boost
    • Optimized images, code, and hosting for lightning-fast performance
  4. Custom ERP-WordPress API Integration
    • Real-time inventory sync to prevent stock errors.
  5. Conversion Rate Optimization (CRO)
    • Streamlined CTAs, checkout flow, and trust signals to reduce drop-offs.
  6. SEO-Preserving Migration
    • Zero rankings lost during the transition.
E-Commerce Performance Results

E-Commerce Performance Results

80% Drop
In Bounce Rate
Visitors stayed longer and explored more products.
Improved engagement
Better product discovery
50% Increase
In Client Retention
Repeat buyers grew thanks to a smoother experience.
Enhanced user experience
Loyalty improvements
Significant Reduction
In Cart Abandonment
Clear CTAs and faster checkout kept buyers from leaving.
Optimized CTAs
Streamlined checkout
Fully Preserved
SEO Rankings
No traffic loss despite a complete overhaul.
Seamless migration
SEO maintained

Learn how to market, like a pro.

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