Stern Family Law – Transforming Digital Presence to Drive 300% Traffic Growth & 250% Lead Increase

Author
Timofey Lotarev
Published
June 4, 2025
Last Updated
June 4, 2025
Client Background
• Outdated Digital Presence: Their old website didn’t reflect their expertise or professionalism, hurting credibility and failing to engage potential clients.
• Manual, Inefficient Processes: Client follow-ups relied on emails and spreadsheets, wasting time and increasing the risk of missed opportunities.
• No Data Visibility: Without proper tracking (like Google Analytics or CRM insights), they couldn’t measure website performance or identify where leads came from.
• Growth Bottlenecks: The lack of automation and poor user experience on their site made it difficult to attract and convert leads efficiently, slowing their practice’s growth.
  1. Redesigned & Developed a Modern, SEO-Optimized Website
    • Created a user-friendly, mobile-responsive site showcasing their authority in family law.
    • Structured content and technical SEO to rank higher for key terms like “divorce attorney GTA” and “child custody lawyer.”
  2. Implemented Tracking
    • Installed Google Tag Manager (GTM) & Google Analytics 4 for real-time insights into user behavior, traffic sources, and content performance.
  3. Integrated HubSpot CRM & Marketing Automation
    • Unified client data in HubSpot, replacing scattered spreadsheets and emails.
    • Automated intake forms, follow-up emails, and appointment reminders to streamline client communication.
  4. Optimized for Conversion (CRO)
    • Strategically placed, compelling CTAs (e.g., “Schedule Your Confidential Consultation”) across high-intent pages.
    • Simplified contact forms and reduced friction in the lead capture process.
Stern Family Law – Marketing Results

The Results: Data-Backed Growth & Efficiency

Within 12 months of launch, Stern Family Law achieved transformative outcomes:
300% Increase
Website Traffic
Driven by SEO-optimized content and improved site visibility, positioning them as a top resource in the market.
SEO-optimized content
Improved site visibility
250% Surge
Qualified Leads
Conversion Rate Optimization (CRO) and clear CTAs turned visitors into clients. High-intent leads now flow consistently via the website.
Conversion Rate Optimization
Clear CTAs
50% Faster
Client Response Rate Simplified Operations
HubSpot automation cut follow-up time by half. Templates, reminders, and centralized client data enabled faster, personalized communication.
HubSpot automation
Centralized client data

“Before, we were drowning in admin. Now, HubSpot tracks every interaction automatically. We respond faster, clients feel heard, and our team focuses on law, not paperwork.”Managing Partner, Stern Family Law

Learn how to market, like a pro.

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