What is Social Media Marketing
Social Media is one of the best mediums out there to connect and capture an audience and convert them into paying clients. Whether it is your nephew or your grandparents, everyone has at least one social media account. Spending a good hour a day on your phone scrolling through Instagram and TikTok, sounds familiar? No shame in that, we all do it, but we do not all capitalize on it!
It’s no secret that social media marketing is in high demand. In fact, social media ad spend is projected to reach $230 billion by 2025 (according to Statista), making it one of the most lucrative services out there.
Social media marketing is a great tool for businesses to connect with potential customers. People find, learn about, and shop from brands on sites like Facebook, Instagram, and LinkedIn. So if you’re not using these platforms, you’re really missing out!
Social Media Marketing Platforms
Benefits of Social Media Marketing?
Since so many people use social media, it’s a great free way to market your business. Here are some benefits of social media marketing:
- Boost traffic:
With the links in your profile, blog posts, and ads, social media is a great way to drive people to your website, where you can turn visitors into customers. Plus, interactions on these platforms can help with your search engine ranking.
- Make your business feel more human:
Social media lets you engage with your market in real time. Your profile, posts, and interactions create a friendly image that people can get to know and trust.
- Generate leads and customers:
You can also find new leads right on social media, using features like Instagram and Facebook shops, direct messages, and call-to-action buttons for easy bookings.
- Raise brand awareness:
The visual side of social media helps you showcase your brand to a larger audience, which boosts your overall recognition. More awareness can lead to better results in all your other marketing efforts
- Build connections:
These platforms make it easy to communicate with your followers. You can network, get feedback, chat about ideas, and connect personally with people.
How much is Social Media Marketing?
Connect with people: Social media makes it easy to talk to your followers. You can network, get feedback, share ideas, and build personal relationships. If you want to make the most of your ads but lack the time or resources to handle it all yourself, teaming up with an experienced agency might be a good option.
Wondering about costs? Depending on the agency you choose, social media marketing can run anywhere from $450 to $6,000 a month. Knowing these rates can help you plan your budget and get the most bang for your buck.
When you work with our agency, you’ll benefit from a top-notch team of social media experts and tools that can boost your social media performance. We’re all about helping you get the most out of your budget, create eye-catching ads and posts, and keep improving your campaigns for the best results.
If you’re ready to grow your social media presence and create an ad campaign that makes money, reach out to us. We’d love to chat with you about your business needs and goals.
Social Media Deliverables
Factors Affecting the Cost
Managing Multiple Platforms Adds Complexity to Social Media Campaigns
For example: Managing a single Instagram account is simpler and less expensive than handling Instagram, TikTok, LinkedIn, and Facebook simultaneously.
Community Management Affects Time and Resource Allocation
For example: Minimal engagement–like responding to a few comments per week–is less labour-intensive than daily interactions. Therefore, pricing should be different in these scenarios.
The Volume of Produced Content Affects the End Cost
For example: Simple text posts or graphics have lower production costs, while other deliverables (like high-quality video production) require more billable time.
In-House vs Agency
| Factor | In-House | Outsourcing |
|---|---|---|
| Cost | Higher fixed costs, including salaries, benefits, and software subscriptions. (Less flexible budgeting) | Lower fixed costs, with payments based on freelance or contractor agreements. (More budget flexibility) |
| Control | Greater control over content creation, strategy, and execution. Allows seamless alignment with brand messaging. (Better brand consistency) | Limited control, as quality and timelines depend on the third-party provider’s processes and communication. (Requires strong vendor management) |
| Scalability | Limited by team size; expanding workload capacity requires hiring, which could be time-consuming and costly. (Long-term commitment needed) | Highly scalable, with the ability to quickly onboard freelancers or other agencies for larger campaigns. (Quick response to demand changes) |
| Consistency | Easier to ensure consistent quality and tone through a properly trained staff. (More predictable outcomes) | Quality varies and requires thorough vetting before delivery to clients. (Need for quality control processes) |
| Flexibility | Less adaptable to sudden changes in workload or demand fluctuations due to fixed staffing. (Fixed resource allocation) | Highly flexible—often possible to scale up or down depending on workload or seasonal demands. (Adaptable to business cycles) |
