Search Engine Optimization
Let's be honest SEO has grown up. Remember when you could just cram keywords and mass-buy backlinks and call it a day? Yeah, those days are long gone. Nowadays Google indexes stuff people actually want to read, a site that doesn't frustrate visitors and has a useful output to society.
It's not magic, it's just Umbrella SEO.
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What is SEO?
SEO is all about ending up on the first page when people search for something on Google, without paying for ads* that is. It's like tuning up your site so it shows up at the top. Imagine a Nascar vs a basic Toyota, which one will get to the finish faster? Exactly! We do this by creating real and helpful content, fixing code in the backend, and making sure your site actually has what people are searching for, as well as the good old backlinking.
Increase your ranking on Google
In the world of SEO, we have a joke - "What is the best hiding spot for a Soviet spy?" "On the second page of Google!". That's right, your website is often the first interaction a user has with your brand, and if your brand is beyond the first page of Google, it goes into the "back-streets" of search pages. At least that is the thought of an average searcher. A powerful, optimised website is no longer enough; it also calls for a top rank position to push that high quality traffic into your funnel.
Better Long Term Results
A lot of people think that if agencies promised the first page ranking in short periods of time, then they are all set, however that is a very popular misconception. While paid ads are like giving out leaflets in a Barry the Bear costume at Times Square, SEO is like building an Empire State Building in central NYC. It takes tremendous effort and time, but the results are immaculate and usually will remain for a long time!
What makes SEO better than paid ads?
The question is, do you want to hire a guy in the Barry the Bear costume to give out flyers who will do the job just fine and give 100s of them a day to by-passers who are in the city for a day and will simply throw them away? Or do you want people to come out of the station, look at your skyscraper filled with shops and life, and go "WOW"?Yep, that is the difference between SEO and PPC.
More budget allocated on timeless resources
For every business, it is vital to allocate their monthly marketing budgets correctly. A good SEO strategy is a marathon, not a race. It is an investment in your business's future, instead of spending it on instant and temporary results. Good SEO takes time, but it is there to stay.
SEO Audits
We start by performing a complete audit of your SEO. Figuring out what's pulling its weight and what's just... well, kinda there (or even dragging it down). Then we turn the spotlight on your competitors, connect the dots of why they are up there and why you are not, and find untapped opportunities.
On-Page SEO Audit
On-page SEO is more crucial nowadays than ever, due to the growth of useless AI content on the internet. So an audit is figuring out the quality of the content and seeing what relevant keywords attract clicks.
Off-Page SEO Audit
Off-page analysis is as important, since that is where the site starts receiving its reputation from. Finding backlinks and improving your site’s authority and trustworthiness are still relevant today.
Technical SEO Audit
A technical SEO audit is figuring out which search engines and why pick up your website and index it correctly. To later ensure that search engines can find, understand, and store your content, it is essential to have the initial research done fully.
Local SEO Audit
Local SEO audit is understanding why you show up on Google search but not on Google Maps. Especially for small and medium businesses, it's a must to show up first in your area, city or even region when people search for you on maps.
Keyword Research
It is very important that the right audience finds you, hence the keywords must be spot on. Performing keyword research helps you understand your target user’s needs. So you can create content that satisfies their queries and improves your ranking.
SEO Competitor Analysis
What are the competitors doing and ranking first that you are missing out on? That is exactly what the competitor analysis is, spotting out small (or big) things that they have and you don't.
On-Page & Technical SEO
Brands are fueled by a mixture of emotion and strategy. The true art of branding design is combining both to stand out from the competition and forge memorable connections.
Meta Tags Optimization
Meta Tags are short descriptions (a summary) for every page of your website. They help Google and other search engines understand what the content will be about. This ultimately helps the website to be indexed and picked up with a higher rank.
Schema Markup
Schema Markup is like a map for your metadata. It is an important piece of code that contextualizes the data on the site, which helps search engines understand which content is what on your pages.
Keyword Placement
This part of the audit takes a look at how well your content meets what people are searching for. It checks out different on-page factors to spot where you can make things better. We also show if the best keywords match what your business and brand are all about.
Content Writing
SEO demands content creation skills as much as technical knowledge. "Without the egg, there will not be a chicken and vice versa". Professional SEO copywriting is essential for people to find exactly what they are looking for and with the right intent.
Page Speed Optimization
Page speed is a direct ranking factor for search results, as Google prioritizes providing a positive user experience. Faster-loading websites are more likely to rank higher. Optimizing the files and the code can significantly improve it, just like cutting the trim of a fatty meat. Page speed can simply be checked on Google's Page Speed Insights.
Broken Link Fixing
A broken link is a hyperlink that takes you to a non-existent page, which ultimately forms a negative user experience and does not provide its backlink value. They occur when a page you’re linking to is deleted without a redirect, so you end up with a 404 error page.
Internal Linking
Think of internal links like elevators and escalators connecting different parts of your website. Google uses these links to understand what content is more valuable than others. When important pages receive more internal links, it convinces Google that this content is, in fact, more important, making it rank higher.
Canonical Tags Optimization
Unoptimized Canonical tags cause "keyword cannibalization", which occurs when multiple pages on your site with similar or duplicate content compete for the same keywords and therefore harm each other’s rankings. Optimizing Canonical tags explains to Google which page is the most important one to show in search results.
URL Structure Optimization
URL structure optimization is creating URLs that are both friendly to the user and to the search engine. This involves using the right descriptive keywords, consistent naming and hierarchy rules. As you might have guessed, it also helps Google to decipher what content is on the page.
SSL Connection
Think of SSL as a super quick airport security for your website. It is the encryption of your website that ensures that the user's data, such as credit card information and passwords, is transferred securely.
Sitemap Organization
A sitemap is a visual representation of your site’s content. It is a hierarchy that signifies the pages or content on your website, helping Google understand the primary and secondary content on the site.
Robots.txt Optimization
The Robots.txt file sits in your website's main folder, being a gatekeeper for search engines. It tells crawlers which pages of your site to scan and which areas not to waste their crawl budget and time on.
Local SEO
It is as important for franchises as well as small and medium businesses. Optimizing your local SEO pushes more local quality traffic to your site.
Google My Business
Without Google My Business, local SEO would be virtually non-existent, since it works together with Google Maps and search. Setting it up properly ensures that it gets a higher ranking and avoids suspensions in the future.
Local Business Directory
Local business directories are crucial for SEO because they increase a business's online visibility and credibility, leading to higher search rankings and more local customers. As well as being an additional source of backlinks.
Keyword Research & SEO Localization
SEO Keyword Localization is tweaking and adjusting your keywords for different regions/cities/areas and even postcodes that you want to target. Since people prefer their local brands, it is very important for small and medium businesses.
Reviews Management
Reputation Management nowadays can be translated into Reviews Management. Creating a Google My Business profile is just the first step, but maintaining real and positive reviews on it and on other platforms is a whole different ball game (that Umbrella knows really well).
Link Building
We aim to create links that really matter. Every backlink we build is from trustworthy, high-authority sites, which helps boost your SEO in a meaningful way.
Guest Posting
Guest posting is a form of getting backlinks through writing guest articles for other websites that are usually in the same industry as your business. They get more quality website content, while you get a valuable link to your website from theirs.
Outreach Link Building
Outreach Link Building is the actual process of contacting relevant websites and influencers and building a connection with them. In return for a backlink, you agree to produce valuable content for them. A lot of times, they could own more than one website, making that outreach 10x the value.
Press Releases (PR)
A press release is a small news article about your company that you can issue to news outlets and journalists. To attract public attention, protect your brand reputation, increase brand awareness, and more. They are another form of a high-quality backlink.
Link Insertions
The primary distinction between link insertion and guest posting is that with a guest post, you write a whole article. Link Insertion is the process of integrating your link into an already written article.
Listing Submission
Listing submission is adding business information to online directories and platforms. This includes providing details like name, address, phone number, website URL, and hours of operation. This is another way of getting high-quality backlinks through networking.
Crowd Marketing
Crowd marketing is getting people to talk about you or your business/product on the internet. It can vary from Yelp reviews about your business to people filming review videos about your product on YouTube. Affiliate marketing is also a well-known type of crowd marketing.
Our Recent Work
A migration, rebuild and optimization of their e-commerce store to improve their site speed and hosting issues.
Read The StoryA brand new landing page and logo in order to run PPC campaigns and generate leads.
Read The StoryA brand new website and HubSpot integration to turn potential customers in to paying customers.
Read The StoryWhat is the difference between SEO and PPC?
When you Google something, you often spot a few ads at the top labelled as “Sponsored”, then you’ll find several more listings below. These ads work on a Pay-Per-Click (PPC) system, meaning advertisers get charged every time someone clicks on their ad. The listings below are known as organic because they show up thanks to good SEO practices. So, while good SEO can get you into those organic spots, the PPC ads are all about which advertiser is ready to pay the most.
In simpler terms:
The question is, do you want to hire a guy in the Barry the Bear costume standing outside of the station to give out flyers to commuters, who will most likely throw them away? Or do you want people to come out of the station, look at YOUR storefront filled with life, and go “WOW”?
Yep, that is the difference between SEO and PPC.
How do I know if my website pages are indexed?
To see if your website pages are indexed, just do a quick search on Google. Type ‘site:’ followed by your URL, and you’ll find out which of your pages are indexed. You can also do that with other search engines like Yahoo or Bing.
How can SEO benefit my business?
SEO can really help your business by boosting your presence online. It improves your search engine rankings and brings more visitors to your website. The SEO strategies we use can attract new customers and increase your growth. If you want to find out how our SEO service can work for you, just fill out our free SEO audit form.
Does having duplicate content affect SEO?
Having the same content on multiple pages can hurt your website and its ranking in search results, due to “Keyword Cannibalization”. Search engines prefer unique content, and when they come across duplicates, they have to pick which one to show to users. Usually, it’s the version that was posted first that gets the spotlight.
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