Harness the power of Paid Ads (PPC)

Pay-per-click (PPC) ads represent over 80% of global ad spend, becoming an important factor for brands to create and maintain their growth. Equally so, digital media has created a marketing landscape that is more saturated and competitive than ever.

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Why partner with an expert

Let's be real, building and managing high-converting PPC campaigns isn't as simple as clicking a few buttons. It takes real strategy, perfect timing, and the ability to adapt when things don't go as planned (which they often don't).

Here's the problem: most in-house teams (even plenty of agencies) just don't have that level of expertise.

Handing off your Google or Facebook Ads to the wrong team doesn’t just waste money, it costs you months of growth. If your campaigns are just 'okay,' you’re basically flushing cash down the drain that should be fuelling your business. It's like buying the bottom shelf products, they'll break quickly.

Our Recent Clients

Our clients don't see small wins, they get game-changing growth. They win BIG

Your PPC ads should do more than get seen, they should drive real business growth.

Targeted visibility

PPC lets you target your ads with precision. Think demographics, exact locations down to a postcode, and even audience interests. The more precise the focus, the better the results. 

Cost-effective growth

Usually, PPC agencies report on cost-per-conversion and leave it at that. At Umbrella we dig deeper to generate full-funnel analytics that reveal not just which campaigns drive the most conversions at the lowest cost, but what actually converts.

Data-driven decisions

Our Ads specialists constantly run A/B testing to pinpoint exactly what makes your audience tick, click, and fill out that lead form or make a purchase. Then our managers analyze it and push strategies that really work. 

PPC advertising for every platform... and more

Pay-Per-Click Marketing Services that we offer

Campaign Management

With dozens of different campaign types and years of testing, our PPC team knows what works and what doesn’t. We’ve identified which combinations drive the most leads and sales, and which ones drain your budget without results.

PPC Remarketing

Bringing users to your website is easy, but turning first-time visitors into paying customers is much harder. That’s where our advanced tracking and remarketing campaigns make the difference.

Ad Creative & Content

In this age of AI, many agencies rely entirely on AI generated ad content and creatives. But for us? That’s a hard no. If you’ve read this far, you already know that a team of copywriters and designers will always outperform any algorithm.

CRO Optimization

You know what really moves the needle? Getting more of your visitors to convert. That's what conversion rate optimization (CRO) is all about. But here's the thing - it's not just about driving traffic. Your landing page needs to work just as hard as your ads. The right call-to-action, smart chatbot placement, even how you phrase your headlines add up to big results.

Key-word Research

First, we find the exact keywords your ideal customers search for. Then we cut the fluff and the scraps, blocking irrelevant searches (window-shoppers) with negative keywords, so you only pay for clicks that actually matter and convert. "Less wasted spend, more real leads" - that's our motto when it comes to PPC!

Landing Page Optimization

Getting clicks is easy; it's like leading horses to water, but making them drink? We make sure they slurp it all up. Our landing pages don't just attract visitors; they convert them. Every element, from headlines to CTAs, is crafted and tested to turn traffic into customers, because clicks alone don't pay the bills. But good landing pages sure do.

What we include in PPC Management

Manage PPC campaigns to hit performance targets by increasing the number of conversions and lowering costs per click (CPC) and action (CPA).
Initial Audit
Account Setup
Conversions Setup
Original Campaign Setup
Campaign Management
Monthly Reporting
Ad Creatives
Ads Copywriting

Get a PPC Management Proposal

Think we might be a good fit? Let’s talk about it. Book a call with us and we will guide you through the whole process!
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FAQ

Answers to common questions

Let’s discuss your next pay-per-click campaign, today.
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It really depends on your business situation, but Pay Per Click (PPC) advertising tends to work for just about every industry. If you’ve got products or services that people might search for, then PPC could be a good fit for you.

PPC advertising is a quick and effective way to get people to your website. Unlike organic search, which takes time to build up, PPC ads can start bringing in traffic and leads right away. So, if you need to boost your website visitors fast, paying for ads is the way to go.

After launching, we’ll also optimize meta tags and check other SEO details. We make sure to create direct redirects, keep an eye out for redirect chains or loops, and focus on the URLs that really matter for SEO. In the end, we’ll test everything to make sure it’s working smoothly, so you can keep your essential pages ranked well.

After you set up the campaign and get everything in order, it will go through a quick review, which should only take about an hour. Once it gets the green light, your campaign will be live, and you will be bringing traffic to your site. We’ll see how it’s doing within the first few days to a week, and make adjustments based on that if needed. In simple terms – the results are instant (Especially if we compare it to SEO).

We get this question a lot. If you’ve tried PPC in the past and it didn’t pan out, it’s probably because of how the campaign was set up and ran. Maybe the keywords weren’t ideal or the structure wasn’t right. We can take a look at the data from your last campaign to pinpoint what went wrong, and we can suggest ways how to set up a new campaign if you’re thinking about giving it another shot.

We don’t have a ‘pay on performance’ option. That’s mainly because setting up your campaign and getting it running well takes a lot of work. We’re experienced with online campaigns, and it’s uncommon for one not to succeed. So, we’re sure you’ll see the returns you want.

Nope, your ad budget goes straight to the search ad provider (Google Ads, Meta Ads…). If we help you set up a PPC account, it’ll be under your name and email. That way, you’ll always own the advertising account.

Yes, since Ads take sometime for proper adjustment and getting most optimum cost-per-conversion it only makes sense to have a minimum commitment. (Ours is 3-Months).