How a single landing page generated 197 pre-sale leads before the doors even opened

Le Saint Patrick is a low-rise condo development by Samcon, located in Montreal's suburbs. The project is currently in the pre-sale phase, with the goal of building a buyer list ahead of launch.

Le Saint Patrick had no online presence at all: no website, no landing page and no way for interested buyers to register. But the challenge went beyond just getting a page up. The project appeals to three very different buyer types: first-time buyers, investors and empty nesters. Each group is looking for different things and responds to different messaging. Samcon needed a landing page that could speak to all three, a form that could tell them apart and a CRM setup that organized every lead by buyer type so the sales team knew exactly who they were talking to and why.

Since launching, the Le Saint Patrick landing page has brought in over 3,900 visitors, with an average time on page of 5.6 minutes meaning people are actually reading through the project details. The page converts at 5.05%, which has translated into 197 inbound leads captured directly in HubSpot, all before the project has even officially launched. Samcon's sales team now has a ready-made buyer list, organized and tracked in their CRM without having spent a single day at a sales office.

Samcon came to us with a new condo development called Le Saint Patrick, a low-rise project in Montreal's suburbs that was entering the pre-sale phase. They had renderings and project details ready, but no online presence for it. They needed a landing page that could start capturing buyer interest before the sales office opened.

The main problem was that Le Saint Patrick appeals to three very different buyer types: first-time buyers, investors and empty nesters. Each group cares about different things. A first-time buyer wants to know about affordability and financing. An investor wants to understand rental potential and returns. An empty nester is looking at lifestyle and low-maintenance living. Samcon needed a way to speak to all three and know which type each lead is when they come through.

We built the page on WordPress with Elementor, fully bilingual using the same setup as the main Samcon site. Rather than building a generic landing page that tries to speak to everyone at once, we broke it into distinct sections with each one written for a specific buyer type with messaging and value props tailored to what that group actually cares about.

A first-time buyer scrolling through sees language around getting into the market and what makes Le Saint Patrick accessible. An investor sees numbers and positioning. An empty nester sees convenience and lifestyle. The page reads as one cohesive experience, but each section is doing targeted work.

Samcon provided the renderings and project details, and we handled the design, layout, and copy direction - where we structured everything so that by the time someone reaches the form, they've already seen the information that's relevant to them.

The form was the most important piece. We built a multi-step HubSpot form embedded directly into the page. The first thing it asks is what type of buyer you are: first-time buyer, investor, or empty nester. Based on that selection, the form walks you through a set of follow-up questions relevant to your situation.

We did it this way for two reasons. First, it makes the form feel less generic. Instead of dumping every field on the screen at once, the buyer only sees questions that make sense for them. That keeps the experience clean and keeps completion rates up, which is a big part of why the page converts at over 5%.

Second, it gives Samcon's sales team exactly what they need. When a lead hits HubSpot, it's automatically tagged by buyer type. The sales team can open the pipeline and immediately see who's a first-time buyer, who's an investor, and who's an empty nester. They don't have to guess or dig through form responses - it's all categorized from the moment the lead comes in.

Every form submission feeds into a dedicated Le Saint Patrick pipeline inside Samcon's HubSpot CRM. Each lead is tagged with their buyer type and tracked through the sales process from registration to follow-up to booked visit. The sales team gets a clear view of where every lead stands without switching between tools or cross-referencing spreadsheets.

This setup also means Samcon can run targeted follow-up. Instead of sending every lead the same email, they can reach out to first-time buyers with one message and investors with another, because the segmentation is already done at the point of capture.