- Brand-New, High-Converting Website
- A modern, mobile-friendly site showcasing their flooring services with clear pages.
- CRO-Optimized Forms & CTAs
- Persuasive copy and strategic placement increased form submissions.
- Full Tracking Setup
- Google Analytics, GTM, Hotjar (for user behavior), and CallRail for precise call attribution.
- Google Ads Campaigns
- Targeted high-intent keywords like “best hardwood floor installers near me.”
- HubSpot CRM Integration
- Automated lead capture, follow-ups, and client management.
- Email Marketing System
- Nurture sequences for estimates, promotions, and customer retention.
The Results
Within months, Floormates saw dramatic growth in leads, bookings, and revenue:
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150% Increase
External Leads
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A steady stream of high-quality inquiries from their new website and ads.
New website
Targeted ads
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56% Boost
Estimate Bookings
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Automated follow-ups and reminders filled their schedule faster.
Automated follow-ups
Booking reminders
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33% Higher
Closing Rate
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Better lead nurturing and CRM tracking meant more signed contracts.
Lead nurturing
CRM tracking
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Scalable
Email Marketing
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Now they can retarget leads and upsell past customers effortlessly.
Lead retargeting
Customer upselling
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